Service firms represent an increasingly important business sector, yet the new product development literature is inclined toward production firms. Production-oriented theories, often applicable, are not entirely appropriate. Today’s theories of service in 1st ed. 240p., Index.

Financial system stability signifies stability of financial institutions and markets, so that the functions of banking, insurance, securities etc, besides monetary and fiscal policies are conducted in a seamless and orderly fashion. In a globalized financ 1st ed. 336p., Index.

Today, corporate ‘e-mails’ are considered to be a source of knowledge or information and the essentials for addressing compliance and legal disclosure. Management of e-mails has, therefore, assumed greater importance across the corporate world, at present 1st ed. 256p., Index.

Globalization has been a prime topic of discussion and concern in economics since the 1990s. By globalization of the world economy, integration of economies throughout the world by means of trade, financial flows, exchange of technology and information, a 1st ed. 316p., Index.

It is clear that advertising can no longer be thought of as a tool of marketing but it is now regarded as a separate branch. In fact, it has become the emerging feature in the current corporate world in order to remain in competition and maintaining the p 1st ed. 256p., Index.

‘Cost is a fact whereas pricing is a policy’. This cost leadership can be achieved out of operational control and cost control efforts. Activity-Based Costing is a technique used by many manufacturing enterprises to cut the cost flab by micro-detailing th 1st ed. 220p., Index.

It has long been known that carefully constructed programs delivered through the media, such as radio, television and, more recently, Internet can have a profound effect on social development and behavior. There is, however, increasing acknowledgment that 1st ed. 310p., Appendix; References; Index; 25cm.

Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, the fi 1st ed. 420p., Appendices; References; Bibliography; 25cm.

This book provides a new perspective to the theories of stress and coping. A holistic treatment to these topics, using Indian case reports and analyses, makes this book unique. Coping with Life Stress provides several useful theoretical and practical inpu 1st ed. 288p., Bibliography; Index; 18cm.

Behaviour Therapy is based on the application of principles of learning to change human behaviour. In the last two decades it has grown into a promising scientific discipline. This development is exemplified by extensive research and applications. The pre 1st ed. 285p., Appendices; Index; 25cm.