You have searched for:
Author ROMILA CHAWLA ED
| Number of results: 9 |
| 1. |
Tourism: The Cultural Heritage
Romila Chawla (ed.)
This book deals with the cultural heritage of India from the point of view of tourism. The book begins with a chapter on use of history which needs a careful and balanced handling. Next it attempts the architectural, sculptural and cultural wealth of the 1st ed. vii+336p., Figures; Tables; Bibliography; 23cm.
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Tourism: As An Industry
Romila Chawla (ed.)
Aim of this book is to discuss how tourism phenomenon takes the shap of tourism industry. It begins with the debate regarding the nature of tourism industry. Its various constituents are given in brief. Different types of tourism organizations at national 1st ed. vii+296p., Tables; Figures; Bibliography; 22cm.
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Hand Book of Education
Romila Chawla (ed.)
Aim of this book is to provide to students and teachers of education and informative and educative reference manual. Effort has been made to compile literature in accordance with the course contents of various universities. In preparing this all inclusive 1st ed. viii+320p., Tables; Appendices; 23cm.
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| 4. |
Tourism Services and Operations
Romila Chawla (ed.)
In tourism like any other services products, there are customers, producers, suppliers, wholesalers and retailers. This book covers their functions and linkages along with the qualities required for personnel employed. It discusses the functions of travel 1st ed. vii+284p., Tables; Figures; Bibliography; Index; 23cm.
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| 5. |
Tourism Marketing and Communications
Romila Chawla (ed.)
Marketing and Communication are important in tourism business, industry and its various operations. In this book we have discussed basic concepts of marketing and communications which are co-related with tourism products and services. It discusses the rel 1st ed. viii+272p., Tables; Figures; Glossary; Bibliography; Index; 23cm.
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| 6. |
Globalisation and Sex Tourism
Romila Chawla (ed.)
Globalization is a reality, so is the sex Tourism. The issue of sex tourism is tainted by hypocrisy and hype. No doubt it is a natural social phenomenon. The striving for sexual satisfaction is a primary motivator in people’s life globally. Every game has 1st ed. vii+263p., Tables; Appendices; Bibliography; Index; 23cm.
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| 7. |
Sustainable Urban Tourism
Romila Chawla (ed. & comp.)
Half the world's population lives in urban areas. In 2006 it will rise to 65%. Quality Tourism can contribute to Sustainable Development of urban areas by improving business competitiveness meeting social needs and preserving the Cultural and Natural Envi 1st ed. viii+300p., Tables; 23cm.
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| 8. |
Women and Tourism
Romila Chawla (ed. & comp.)
Tourism and Gender equality is a multidimensional issue. All women to a different degree are affected by tourism. Like other forms of employment access to tourism related employment is gender based. Thus integrating gender perspectives into the discussion 1st ed. viii+277p., 23cm.
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| 9. |
Tourism Promotion
Romila Chawla (comp. & ed.)
Promotion is a critical activity in any tourism business. It includes wide variety of works including brochures, billboards and newspaper adds. It involves careful planning. It is the activities people use to communicate with others about their product or 1st ed. viii+308p., Illustrations; 23cm.
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