In the current business scenario of global competition and knowledge economy, effective human capital performance in an organization, enables great success in the marketplace and profit maximization for shareholders. This makes Human Capital management an 1st ed. 280p.

In this competitive business world, gaining employee trust and maintaining it is crucial, as it significantly impacts the company’s revenue generation and reputation as an employer in the marketplace. Trust is the confidence or belief a person feels towar 1st ed. 280p.

A brand has become indispensable in every aspect of a customer’s life today. For a brand to be successful and enduring, a company should consistently focus on increasing the brand’s lifespan by constantly reinventing, revitalizing, and reinforcing the bra 1st ed. 308p., Index.