A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" appr 2nd ed. 624p.; International edition.

Administração ...is designed specifically as na introductory international text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs." Encadernado em ótimo estado, 614 pgs

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INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, cont 8th ed. International edition.

ID 65990 Tipo de encadernação: capa dura Estado de conservação: muito bom Capas e lombada um pouco gastas nas bordas. Miolo em bom estado. Administração: Negócios. Planejamento. Marketing. Comércio Internacional: Teoria e Prática. Estratégias e Operações. Mercado Internacional.

First edition. A very good book indeed in laminated boards. No dust jacket as issued. Remainder mark on bottom, booksellers sticker on inside rear cover and outside rear cover. Small kn ock at top of spine and removed two small patches of laminate, otherwise fine

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INTERNATIONAL BUSINESS, 7th Edition presents an up-to-date and complete exploration of international business issues and practice. The author's experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is bu 7th ed. 704p.; International edition.