12mo over 6.75 - 7.75'' tall Nice Tight, Clean copy ! 371 titles on jacket. jacket missing chip on rear bottom. 400 pages. 8150

Fifth Edition. A Study in the Waste of the Consumer's Dollars. Hard Cover. VG-G+ There was no jacket originally to the best of my knowledge. First Edition Stated. During his time Stuart Chase in my mi nd was a pioneer in Labor statistics and consumer behavior. Stuart Chase was a certified public accountant and a Director of the Labor Bureau, Incorporated. For many years he worked for the Federal Tr ade Commission. The first of the many books by Stuart Chase on Cosumerism after the depression this type of thought became popular and mainstream. Consumer Research Union was created with Chase's help which assisted in writing many of our laws related to advertisement and consumerism. Both Chase and Schlink contend that companies mislead the public in advertising of their products. The authors try to pesuade you the consumer that items such as cleaning and insecticides. They encourage you the consumer to demand facts from companies on the scientific claims they make on ingredients. Until they come up to your standards Chase encourages you to make your own homemade products until companies ameliorate their standards. Your Money's Worth created much controversy, particularly, from the advert ising world. The charges were rebutted by Charles Capenter in Dollar and Sense. 1. Alice in Wonderland, The consumer as Alice, modern salesmanship as Wonderland. What does advertising tell us about qu ality and how does this information differ from quality as dtermined by the impartial scientist? 2. The New Competition- The Rise of modern salesmanship and the technique of its operation. The drive o f the trade associations on national purchasing. 3. Along Main Street: A typical shopping tour and a review of goods for sale. What protection as to quality and utility does Main Street now give the c onsumer? 4. One Hundred Dollars: What the technique of testing means specifically, a survey of the total annual sales of goods in the United States- both ultimate and intermediate- to which the method is possibly applicable. 5. Adulteration and Misrepresentation, A Case history of what the labaratory shows as against what the advertising promises. Short Weight and Short Measure. How Bad are Goods? 6. Quack, Quack A Survey of the patent medicine and allied industries in the light of the findings of the American Medical Association. 7. More Quacks and Cure Alls: A Case History of non-medical qua ckery-insecticides, radio and some other things. It is the task of no professional society to report this field. The inwardness of brands and trade-marks. 8. Standardization- Good and Bad- A Brief his tory of the standardization movement. How Standards help to bring order out of chaos. Do they reduce life to one dead level of uniformity? 10. The Consumer's Stake in Standards: How technique of stand ardization may help the consumer. How it has already helped them. 11. Outposts- Governmental: A Review of the work of the Bureau of Standards and other Federal, State, and Municipal Agencies concerned with protecting the consumer. A Critical Appraisal. 12. First Aid: Suggestions for correlating and extending the work of existing outposts. A Private Foundation; University Laboratories. Can the cons umer organize for his own protection. 5/9/2003 2/17/2008 8:22:49 AM 1