Good communication can seem too dangerous, suggests the curious turn of thought that misunderstandings and poor communication, in some circumstances, might be functional for preserving intact our intrinsic perspectives and biases. Writers on the subject o 1st ed. viii+244p., Tables; 23cm.

‘Public Relations: Tools and Techniques’ is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the indu 1st ed. viii+232p., 23cm.

Well-planned information architectures greatly benefit consumers and producers. Accessing a site for the first time, consumers can quickly understand it effortlessly. They can quickly find the information they need, thereby reducing the time (and costs) w 1st ed. viii+226p., 23cm.

Communication is an important part of your job and it is often taken for granted, when you think about it, almost everything you do calls for good communications. When you hire a new employee, good communication skills help you pick the right person and m 1st ed. viii+231p., 23cm.

Media industries are going through a period of tremendous growth and concentration. On the one hand, we have far reaching implications for development and distribution of newspapers, magazines, books, movies etc; on another hand, media industries are goin 1st ed. xvi+378p., Tables; Figures; References; 23cm.