The retailing industry is going through exciting times. Changing consumer buying patterns and technology have reshaped the industry beyond imagination in the past 20 years. This book is an attempt to understand how the global retailing industry is evolvin 1st ed. 758p.

India is one of the most promising and fastest-growing economies in the world. Many MNCs have sensed exciting opportunities here. Despite the huge potential of the country, the performance of MNCs in India has been decidedly mixed. Many MNCs which have su 1st ed. 344p.

Marketing strategy has undergone a dramatic shift in recent years. In the new liberalized environment, due to intensifying competition and more demanding customers, marketing is gaining importance. Companies have to provide value to customers, yet keep co 1st ed. 296p.

Marketing strategy is all about leveraging the marketing mix to give customers an unique value proposition. Different elements of marketing, product, price, distribution and promotion have to be managed in an integrated way to ensure that customers can be 1st ed. 324p.

CEOs lead from the front and power companies to success. This is a unique book in a handy pocket size that explores effective and institution building through the profiles of Aditya Vikram Birla, A P J Abdul Kalam, Azim Premji, J R D Tata, K Anji Reddy, N 1st ed. 206p.

The right leadership will ensure the right governance process. However there also has to be an appropriate framework for corporate governance so that the leadership style doesn’t dominate the standards. This book examines leadership in the context of corp 1st ed. 218p.