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Published by Brand: Portfolio Hardcover, 2003
ISBN 10: 1591840058ISBN 13: 9781591840053
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Discusses how businesses can identify and exploit opportunities for increased revenues, gross margins, and profits, citing the examples of such companies as Dell, Home Depot, and General Electric.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591841984ISBN 13: 9781591841982
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Steve Jobs has turned his personality traits into a business philosophy. Heres how he does it.Its hard to believe that one man revolutionized computers in the 1970s and 80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.Inside Steves Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobsnot his heart or his famous temper, but his mind. So whats really inside Steves brain? According to Leander Kahney, who has covered Jobs since the early 1990s, its a fascinating bundle of contradictions.Jobs is an elitist who thinks most people are bozosbut he makes gadgets so easy to use, a bozo can master them.Hes a mercurial obsessive with a filthy temperbut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.Hes a Buddhist and anti-materialistbut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.In short, Jobs has embraced the traits that some consider flawsnarcissism, perfectionism, the desire for total controlto lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.In Inside Steves Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worlds most powerful brands.The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steves brain, and might even teach you something about how to build your own culture of innovation.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591841992ISBN 13: 9781591841999
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Explaining how everybody is born with an innate talent for visual thinking, a guide to enhancing analytical skills by building up one's intrinsic abilities is a primer for business leaders on how to develop ideas and enable faster results using to-the-point visual methods. 30,000 first printing.
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Published by Brand: Portfolio Hardcover, 2004
ISBN 10: 1591840090ISBN 13: 9781591840091
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Offers suggestions for building a network of advisers and mentors from an outside cirlce to assist at various points of a business career.
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Published by Brand: Portfolio Hardcover, 2005
ISBN 10: 1591840937ISBN 13: 9781591840930
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. How maverick companies have passed up the growth treadmill - and focused on greatness instead.Its an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingermans Community of Businesses, including the world-famous Zingermans Deli of Ann Arbor.Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
Published by Brand: Portfolio Hardcover, 2005
ISBN 10: 1591840899ISBN 13: 9781591840893
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. English Language. The futurist writer of Paradigms co-authors a study of five large-scale patterns that will define evolving technologies in the areas of fusion power, aerogel insulation, electric wind turbines, organic plastics, and stem cells, explaining how they will impact everyday life and how companies and consumers can make the most of them. 40,000 first printing.
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Published by Brand: Portfolio Hardcover, 2006
ISBN 10: 1591841399ISBN 13: 9781591841395
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Traces the life and career of the enigmatic former CEO of Intel, drawing on private papers and interviews with his closest friends and associates to discuss such topics as the persecution he survived as a Jewish Hungarian in the 1930s, his relationships with such figures as Gordon Moore and Robert Noyce, and his management talents.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591842212ISBN 13: 9781591842217
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. 1st , 1st P. Two of Inc. magazine?s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there?s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it ?the knack,? and it has made all the difference to the eight successful start-ups of his career.Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply ?the knack? to their own businesses.Brodsky and Burlingham offer essential advice such as:? Follow the numbers?that?s the best way to spot problems before they become life threatening? Keep focusing on your real goal--it?s amazingly easy to get sidetracked by secondary concerns? Don?t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur?s reach.
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Published by Brand: Portfolio Hardcover, 2004
ISBN 10: 1591840589ISBN 13: 9781591840589
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Describes the evolution of JetBlue from an upstart underdog into a revolutionary company that has transformed the aviation business, offering a behind-the-scenes look at the company's unusual corporate culture, its leadership and management principles, and innovative approach to business. 50,000 first printing.
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Published by Brand: Portfolio Hardcover, 2010
ISBN 10: 1591843111ISBN 13: 9781591843115
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include:-Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.-The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.-Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
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Published by Brand: Portfolio, 2003
ISBN 10: 159184004XISBN 13: 9781591840046
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. World-class rock climber Todd Skinner is also one of today's most sought-after motivational speakers for business audiences. Whenever he describes his history-making sixty-day free climb of the 20,500-foot Trango Tower in the Karakoram Himalayas (shown on the jacket), people are in awe of his stamina, skill, ambition, and determination. They are also eager to apply his lessons in their professional and personal lives.Skinner argues that everyone has a mountain to climb, whether it's meeting your annual sales target or launching a new product or getting your department to improve its teamwork. And he stresses that you should set your goals even higher than you normally would, and constantly look beyond the current summit to the next one. For instance, instead of aiming for 10 percent revenue growth, go after a seemingly impossible 50 percent target, and then think of new ways to get there.In both rock climbing and business, you must define your exact mission, assemble the right team, make the critical transition from preparation to action, have courage when crossing difficult terrain, and weather the storms well. Skinner offers fresh insights into all of these topics and explains principles such as: how you think is more important than what you know pick teammates for what they will do, not what they have already done make decisions in answer to the mountain fall toward the summit see each challenge as part of a bigger picture, your lifelong ascent Beyond the Summit presents fresh and inspiring advice on leadership, teamwork, and decision-making skills, combined with an epic adventure tale.
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Published by Brand: Portfolio Hardcover, 2007
ISBN 10: 1591841615ISBN 13: 9781591841616
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. A guerrilla guide to getting the best college graduates to work for youwithout spending like Microsoft, McKinsey, and Goldman SachsRecruit or Die is the first practical guide to the entry-level recruiting gamewhich is very different from other kinds of recruiting and vitally important to every company, large or small.Traditionally, only large and powerful companies recruit on college campuses, scooping up the best and brightest. But small and young companies can also get top graduateswithout a Wall Street budgetif they learn the secrets of Americas top recruiters. The key is understanding todays college students: They arent just looking for money and perks. More important, they are looking for opportunities to stand out, move around quickly, and rack up cool experiences and achievements. Any employer can compete with the big companies on these intangibles.The authors share dozens of anecdotes and research on more than one thousand students that show how successful recruiters work their magicand how unsuccessful recruiters blow it. They offer practical strategies and advice in each chapter, along with case studies.Based on their experience working with hot recruits and the elite companies that pursue them, the authors show how any company can conquer the campus.
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Published by Brand: Portfolio, 2007
ISBN 10: 1591841658ISBN 13: 9781591841654
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. From the bestselling author of What the CEO Wants You to Know?how to rethink sales from the outside in?We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don?t, a lingering malaise sets in.?More than ever these days, the sales process tends to be a war about price?a frustrating, unpleasant war that takes all the fun out of selling.But there?s a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there?s a catch: you won?t be able to do that with your traditional sales approach.Instead of starting with your product or service, start with your customer?s problems. Focus on becoming your customer?s trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers.This book defines a new approach to selling?which Charan calls value creation selling?that while radical is nonetheless practical. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial. It will enable you to:? Gain a deeper knowledge of your customer?s problems? Understand how your customer?s company really makes decisions? Help your customer improve margins and drive revenue growth? Connect sales with other key functions such as finance and manufacturing? Come up with new customized offerings? Make price much less of an issueVCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time.Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone?s business, not just the sales department?s. In the meantime, this eye-opening book will show you how to get started.
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Published by Brand: Portfolio Hardcover, 2010
ISBN 10: 1591843324ISBN 13: 9781591843320
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. First Edition. From his unique vantage point as editor-in-chief of MAKE magazine, the hub of the newly invigorated do-it-yourself movement, Mark Frauenfelder takes readers on an inspiring and surprising tour of the vibrant world of DIY. The Internet has brought together large communities of people who share ideas, tips, and blueprints for making everything from unmanned aerial vehicles to pedal- powered iPhone chargers to an automatic cat feeder jury-rigged from a VCR.DIY is a direct reflection of our basic human desire to invent and improve, long suppressed by the availability of cheap, mass-produced products that have drowned us in bland convenience and cultivated our most wasteful habits.Frauenfelder spent a year trying a variety of offbeat projects such as keeping chickens and bees, tricking out his espresso machine, whittling wooden spoons, making guitars out of cigar boxes, and doing citizen science with his daughters in the garage. His whole family found that DIY helped them take control of their lives, offering a path that was simple, direct, and clear. Working with their hands and minds helped them feel more engaged with the world around them.Frauenfelder also reveals how DIY is changing our culture for the better. He profiles fascinating "alpha makers" leading various DIY movements and grills them for their best tips and insights.Beginning his journey with hands as smooth as those of a typical geek, Frauenfelder offers a unique perspective on how earning a few calluses can be far more rewarding and satisfying than another trip to the mall.
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Published by Brand: Portfolio Hardcover, 2006
ISBN 10: 1591841356ISBN 13: 9781591841357
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Outlines a "bottom-to-top" management program designed to promote dramatic growth and development, citing the philosophy through which businesses involve employees at all levels in shared goals and creative processes, in a reference that describes the successful examples of such companies as P&G, Nike, and Visa.
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Published by Brand: Portfolio Hardcover, 2007
ISBN 10: 1591841526ISBN 13: 9781591841524
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. A history of Hewlett-Packard chronicles the efforts of its Stanford graduate founders to build their first product in a small California garage through its rise to a legendary Silicon Valley company, in an account that credits the company's objectives, employee trust, and firm self-appraisals with enabling its successes.
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Published by Brand: Portfolio Hardcover, 2007
ISBN 10: 1591841542ISBN 13: 9781591841548
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. A straight-shooting guide to crisis management challenges popular practices to counsel professionals on how to recognize a genuine crisis, deflect criticism, and draw on the examples of effective case studies.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591842190ISBN 13: 9781591842194
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. 1St Edition. Analyzes the costly mistakes of companies throughout the past quarter century to counsel business professionals on what not to do, in a guide that profiles key strategy failures and challenges popular beliefs about leadership, luck, and effective execution. 25,000 first printing.
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Published by Brand: Portfolio Hardcover, 2009
ISBN 10: 1591842603ISBN 13: 9781591842606
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. First Edition. How small, one-of-a-kind businesses can break through among giantsMegachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies and explores twenty-five highly popular and profitable independent stores from around the country. Unlike the mom-and-pops of yesteryear, these businesses embrace technology and innovation, generate word of mouth, and turn their size into an advantage. They include:? ABC Carpet and Home in New York City? Powell's City of Books in Portland, Oregon? The Junkman's Daughter in Atlanta? Jungle Jim's International Market in Fairfield, OhioReaders will be inspired by how these independent stores are thriving and take away lessons they can apply to their own businesses.
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Published by Brand: Portfolio Hardcover, 2004
ISBN 10: 1591840260ISBN 13: 9781591840268
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Ricardo Semler thinks that companies ought to put employee freedom and satisfaction ahead of corporate goals.Imagine a company where employees set their own hours; where there are no offices, no job titles, no business plans; where employees get to endorse or veto any new venture; where kids are encouraged to run the halls; and where the CEO lets other people make nearly all the decisions. This companySemcoactually exists, and despite a seeming recipe for chaos, its revenues have grown from $35 million to $160 million in the last six years. It has virtually no staff turnover, and there are no signs that its growth will stop any time soon.How did Semco become wildly successful despite breaking many of the commonly accepted laws of business? In The Seven-Day Weekend, Ricardo Semler shows that for those willing to take a chance, there is a better way to run a workplace. He explains how the technology that was supposed to make life easierlaptops, cell phones, e-mail, pagershas in fact stolen free time and destroyed the traditional nine-to-five workday. But this can be a good thingif you have the freedom to get your job done on your own terms and to blend your work life and personal life with enthusiasm and creative energy. Smart bosses will eventually realize that you might be most productive if you work on Sunday afternoon, play golf on Monday morning, go to a movie on Tuesday afternoon, and watch your child play soccer on Thursday.This is a radical book that will challenge the business world to make the seven-day weekend a reality.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591842042ISBN 13: 9781591842040
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. 1. Addresses key questions about the nature of professional relationships, explaining how companies are irrevocably shaped by positive and negative relationships between colleagues, in a guide that shares strategies for building strong and flexible working relationships that can endure difficult interpersonal challenges.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591842115ISBN 13: 9781591842118
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. How to find companies with high long-term value by understanding key trendsWarren Buffett once said that his favorite holding period for a stock is forever. Now James Altucher shows how to find forever stocksones you can safely buy and hold for at least twenty years. These companies will profit from broad demographic trends and can ride out any short-term market fluctuations.For instance, Altucher says its smart to invest in:Obesity: 33 billion dollars are spent each year on services for the obeseDirty Water: Developing countries are finding it much harder to deliver clean water to their growing populations, and companies that sell clean water treatment technologies will thriveLuxury: The rich are recession-proof, and the stocks of luxury producers make a great hedge against any slowdown in the global economyThe Forever Portfolio shows investors how to build a strong, consistent, long-term portfolio, diversified enough to withstand the various cycles of the market.
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Published by Brand: Portfolio Hardcover, 2005
ISBN 10: 1591840783ISBN 13: 9781591840787
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
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Published by Brand: Portfolio Trade, 2008
ISBN 10: 1591841879ISBN 13: 9781591841876
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. Others have written about the rise of Hewlett-Packard, including Dave Packard himself in The HP Way. But acclaimed journalist Michael S. Malone is the first to get the full story, based on exclusive access to corporate and private archives, along with hundreds of interviews.Malone draws on his new material to show how some of the most influential products of our time were invented and how a culture of innovation led HP to unparalleled success for decades.He also shows what was really behind the HP Waythe groundbreaking management philosophy that put people ahead of products or profits. It was a hard-nosed business philosophy that created a ferociously competitive and adaptive companyarguably the world's greatest company.
Published by Brand: Portfolio Press, 2003
ISBN 10: 0942620739ISBN 13: 9780942620733
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Combining Delia's delightful and highly popular teddy bear art with a magical tale, this book takes us into the fascinating world of the ever-shrinking rain forest in Suriname. As we spend a day with Obeah, a learned Medicine Bear, his daughter Fiba, and three Teddy Bear cubs -- we learn about the importance of the rain forest and its flora and fauna, from poison dart frogs to colourful parrots and big-beaked toucans.
Published by Brand: Portfolio Press, 2003
ISBN 10: 0942620674ISBN 13: 9780942620672
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. In his fourth book, award-winning artist Jack Johnston, one of America's leading doll making instuctors, shares his techniques and tools with beginning and advanced doll makers. Jack guides you from the very first step of formulating a list of tools, supplies and materials through the basic rules of anatomy all the way to the final stages of displaying and promoting your finished creations. Step-by-step photos illustrate his detailed instructions, and the gallery section featuring more than 30 of Jack's own dolls are a special bonus. Sprinkled with common-sense advice as well as inspiring anecdotes, this book brings doll sculpting within everyone's reach. It is a must for any doll makers' library.
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Published by Brand: Portfolio Trade, 2006
ISBN 10: 1591841429ISBN 13: 9781591841425
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.
Published by Brand: Portfolio Press (NY), 2000
ISBN 10: 0942620410ISBN 13: 9780942620412
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. The newest edition of the most complete price guide to fashion dolls and their accessories now includes colour photography and an expanded number of listings, incorporating the well known Miller's Price Guide Pocket Annual, recognised for years as the ultimate Barbie doll price guide. This expanded new edition features the most popular fashion dolls being collected today. Barbie doll collectors will find virtually every item ever made with Barbie image or name on it in these pages. Thousands of items are dolls, fashions, accessories, toys, jewellery, clothing, paper dolls and more.
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Published by Brand: Portfolio, 2009
ISBN 10: 1591842271ISBN 13: 9781591842279
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. First Edition. Rare book.
Published by Brand: Portfolio Press (NY), 2001
ISBN 10: 094262047XISBN 13: 9780942620474
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. Rosemarie Ionker's elegant doll clothing, long the attire of choice for many famous doll-makers, is now available for the first time in pattern form. The distinguished designer, whose finished doll clothing is available from her company, Petite Creations, shares her techniques for creating an entire wardrobe of dresses, pinafores, coats and underclothing from just a few basic patterns. The patterns are adjustable for dolls of four sizes, ranging from 111/2 to 20 inches. Dolls by well-known artists Helen Kish and Diana Effner model the completed outfits in stunning color photography, which includes detail shots of the embroidery and smocking that distinguishes Ionker's designs.
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