Last of the Crazies - Softcover

Alvin Eicoff was one of the "last of the crazies". As founder of ad agency A. Eicoff & Company, Al was brilliantly nuts or nuttily brilliant, take your pick. Al was a member of a generation of entrepreneurs that has largely disappeared--a generation that might do or say anything, that exhibited genius but also exhibited qualities that were far from politically correct. Few entrepreneurs today are as mercurial, innovative, maddening or entertaining as Al. This book captures the stories that defined Al Eicoff--stories that range from humorous to heartwarming. Ron Bliwas worked at the Eicoff agency for 45 years, serving as CEO for 35 years after it was acquired by Ogilvy & Mather. This book is a love letter to Al, to his advertising genius, his larger-than-life personality and his mentorship. It is a book for anyone who relishes great stories about a type of business leader who is gone but shouldn't be forgotten.