Ten Rules for Strategic Innovators: From Idea to Execution - Hardcover

The slow-growth global economy creates opportunities for those who dare to innovate and experiment with new strategy concepts. Govindarajan and Trimble suggest a compelling approach for how to execute these concepts, backed by real-life examples. —Ram Charan, coauthor, Execution and Confronting Reality

This book provides specific examples of the themes of forgetting, borrowing, and learning, highlighting them as key to innovation. Many companies get lost in the middle of the innovation process, but these authors show how to turn breakthrough ideas into breakthrough growth. —John B. Menzer, President and CEO, Wal-Mart International

Ten Rules for Strategic Innovators makes a compelling case: In today’s complex marketplace, the survival of the fittest is determined by a company’s aggressive pursuit of growth—that is, creating, leveraging, managing, and sustaining it. Govindarajan and Trimble’s analysis shows just how vulnerable established companies are, and how they can avoid failure by unlocking themselves from a narrow and nostalgic business model. —Robert L. Nardelli, Chairman, President & CEO, The Home Depot, Inc.

Strategic innovation is the major source of economic value creation for investors and for our society. Yet mature corporations often fail at this very important activity—not because of the lack of ideas but because of the lack of execution skills. Ten Rules for Strategic Innovators is a wonderful primer on how to execute and is a must-read for any senior executive interested in how to successfully grow and innovate. —Glenn A. Britt, Chairman and CEO, Time Warner Cable, Inc.

Govindarajan and Trimble have produced an enormously important book! The challenges of building growth businesses inside existing organizations are well known; the solutions are not. In Ten Rules for Strategic Innovators the authors have combined solid theory, relevant case examples, and simple wisdom. . . . The notions of forgetting, borrowing, and learning will likely become major bases of logic in our organization. —Leonard A. Schlesinger, Vice Chairman and Chief Operating Officer, Limited Brands, Inc.