A comprehensive, step-by-step guide offers readers all they need to know to start a business on-line from scratch and maintain it, from the four best type of goods to market to case studies of successful "cyber-entrepreneurs." Original.
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Review:
Paul and Sarah Edwards have kept abreast of changing directions in small business through a series of eight bestselling books that began with their pioneering Working from Home, first published in 1985. Now, teaming up with computer industry journalist Linda Rohrbough, they've set their sights on the Internet and how to profitably incorporate it into an entrepreneurial operation. The book delivers on exactly what the title offers, Making Money in Cyberspace: The Inside Information You Need to Start or Take Your Own Business On-Line, and aims to flatten the learning curve for novice but interested small businesses. The nuts and bolts of working both within the medium (designing Web sites and providing associated services to others, for instance) and with it (selling various unrelated goods and services online) are thoroughly discussed from the small-business perspective, as are technical matters (such as choosing an entrepreneur-friendly ISP and setting up a credit-card account). Periodic profiles of those who successfully use cyberspace in their business--complete with relevant URLs--are also interesting and instructive. --Howard Rothman
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- PublisherTarcher
- Publication date1998
- ISBN 10 0874778840
- ISBN 13 9780874778847
- BindingPaperback
- Edition number1
- Number of pages282
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Rating