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There are all kinds of cool stories in this breezy book: how Anacin's $8,200 TV spot depicting a hammer in the headache sufferer's head earned $36 million; how Coke remade Santa literally in its own artist's image; how LBJ beat Goldwater partly because of a single 30-second ad featuring a girl resembling the murder victim in Frankenstein plucking and counting daisy petals while an announcer counts down to a nuclear blast that reminded voters of Goldwater's speeches about nuking Vietnam and made them forget the war was LBJ's fault in the first place. --Tim Appelo
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Book Description Softcover. Condition: New. James Twitchell takes an in-depth look at the ads and ad campaigns-and their creators-that have most influenced our culture and marketplace in the twentieth century. P. T. Barnums creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nikes Just Do It, Clairols Does She or Doesnt She?, Leo Burnetts invention of the Marlboro Man, Revlons Charlie Girl, Cokes re-creation of Santa Claus, Absolut and the art world-these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over. Seller Inventory # DADAX0609807234
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