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Presents proven methods of translating trends into profit opportunities. It demonstrates how to define and forecast trends and how to differentiate real trends (like global warming) from mere fads (like the yuppy lifestyle). Further, it shows how to set up a do-it-yourself trend-tracking system using easily available sources like The New York Times and The Wall Street Journal. Stressing the importance of thinking globally and of making connections from seemingly unrelated fields, it offers field-tested corporate and personal strategies for taking advantage of trends in the 1990s. Includes a directory of leading profit opportunities and information sources.
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About the Author:
Celente founded the Trends Research Institute in Rhinebeck, New York.
From Library Journal:
Celente, a consultant in the trendy alchemy of trend-tracking, weighs in here with a Megatrends- like forecasting system. He offers to turn his readers into trend-trackers themselves, who will then "profit" by knowing what the next trend will be. His own forecasts are yawningly predictable: the education "crisis," changes in the family, a focus on the environment, the coming demilitarization, and a movement away from political ideology. His suggested methods are completely unsurprising, and when he gets wound up, as he does with his prophesy of a "New Black Plague," he seems to violate his own methodology of keeping a cool head and watching the world carefully. Undistinguished, and indistinguishable from a raft of other similar titles. --Mark L. Shelton, Columbus, Ohio
Copyright 1990 Reed Business Information, Inc.
Copyright 1990 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date1990
- ISBN 10 0471502650
- ISBN 13 9780471502654
- BindingHardcover
- Edition number1
- Number of pages303
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