Bill Adler's Chance of a Lifetime - Hardcover

This book will answer many of the questions asked by potential entrepreneurs. Through numerous case studies, Adler presents guidelines for establishing and running a small business. Topics covered include spotting a product or service need, conducting market research, financing the business, marketing, advertising, and accounting. Readers may take Adler's Entrepreneurial Quotient Test to determine their potential for managing their own businesses. (An added incentive for would-be entrepreneurs is Adler's Chance of Lifetime Contest, with a $25,000 prize for the best new business idea submitted.) With the increasing number of small business owners, books such as these are valuable. Recommended especially to public libraries. Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1985 Reed Business Information, Inc.