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Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
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- PublisherFt Pr
- Publication date2001
- ISBN 10 027364677X
- ISBN 13 9780273646778
- BindingPaperback
- Edition number4
- Number of pages534
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Marketing: Principles and Practice
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Marketing: Principles and Practice
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Financial Times/ Prentice Hall 27/04/2001
(2001)
ISBN 10: 027364677X
ISBN 13: 9780273646778
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273646778
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Marketing: Principles and Practice
Published by
Financial Times/ Prentice Hall
(2001)
ISBN 10: 027364677X
ISBN 13: 9780273646778
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Paperback
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL4463272
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Marketing: Principles and Practice
Published by
Financial Times/ Prentice Hall
(2001)
ISBN 10: 027364677X
ISBN 13: 9780273646778
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Paperback
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Book Description Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1552262
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Marketing: Principles and Practice
Published by
Financial Times/ Prentice Hall 27/04/2001
(2001)
ISBN 10: 027364677X
ISBN 13: 9780273646778
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Softcover
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273646778
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Marketing : Principles and Practice
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Pearson Education, Limited
(2001)
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ISBN 13: 9780273646778
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Book Description Condition: Good. 4th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP59315332
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Marketing: Principles and Practice
Published by
Financial Times/ Prentice Hall
(2001)
ISBN 10: 027364677X
ISBN 13: 9780273646778
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Book Description Paperback. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # mon0001706099
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Marketing Principles and Practice
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-004-01414
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Marketing: Principles and Practice
Published by
Financial Times/ Prentice Hall
(2001)
ISBN 10: 027364677X
ISBN 13: 9780273646778
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273646778. Seller Inventory # 9064925
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Marketing: Principles and Practice
Published by
Financial Times/ Prentice Hall
(2001)
ISBN 10: 027364677X
ISBN 13: 9780273646778
Used
Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273646778. Seller Inventory # 9064922
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