Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave - Softcover

Adam Alter is an associate professor of marketing at New York University's Stern School of Business. He is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications.

"Adam Alter's book will change the way you look at our world."
--Dan Ariely, New York Times bestselling author of Predictably Irrational

"You'll laugh, you'll gasp, you'll shake your head in disbelief as Alter shows you that we are all, to some degree, balls in a giant pinball machine. If you want to see the bumpers -- and regain some control of your destiny -- read this delightful book."
--Jonathan Haidt, author of New York Times bestseller, The Righteous Mind

"Alter not only explains the source of many cognitive quirks, but convincingly argues that comprehending them affords a better understanding of broader behaviors, from cyclical poverty to altruism... In Alter's hands, case studies take on new life... as he fluently moves between psychology, medicine, and cultural history, offering surprises to readers at many levels of expertise."
--Publishers Weekly

"With remarkable clarity and subversive humor, Alter presents a radical new perspective on human nature."
--Paul Bloom, author of How Pleasure Works

"Adam Alter has collected the most wonderfully strange and surprising nuggets of recent psychological research in one book. I guarantee you'll be want to share the incredible anecdotes in Drunk Tank Pink with friends."
--Joshua Foer, New York Times bestselling author of Moonwalking with Einstein

"Drunk Tank Pink is a smart and delightful introduction to some of psychology's most curious phenomena and most colorful characters."
--Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness

"Reading Adam Alter's book about the many ways our perceptions are affected is so compelling that it put me in a seriously suspicious frame of mind...he seems to realize that his material does not require much to make it fascinating--not even a fancy font."
--The Smithsonian (a "Notable Book")

"Popular NYU psychology and marketing professor Adam Alter has composed a fascinating tome about the hidden things that make us think, act, and feel the way we do. The debut result will please readers of Malcolm Gladwell and other writers about unexpected wonders. Editor's recommendation."
--Barnes & Noble (A "Book of the Month" and "Editor's Recommendation" book)

"Alter's findings are intriguing...he peppers his text with illustrative anecdotes, incidents, studies and characters, making the book highly readable and informative."
--Kirkus Reviews (A Kirkus Recommended book)